IGTV Ads

Yep, you heard that right. Instagram is pitching to marketers and their creative agencies to put their advertisements on IGTV. This is super intersting meaning that content creators can now monetize their IGTV content through becoming a basic brand advertisers.

What does this mean?

Facebook, who owns Instagram, is now trying to push more creators to use IGTV in hope to make it more attractive. That sweet, sweet, Ad Revenue will mean more people will use IGTV which means more views. More views means more reach for advertisers, which means more money for Facebook. 

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