Analysis: Buzzsumo's 2019 Ultimate Guide to Facebook Engagement

Hello!

I find it fitting that my first post is concerning engagement on Facebook seeing that my current occupation is on the side of Facebook engagement. My name is Darnel Apelu, by the way, I am a BYU student studying Public Relations with an emphasis on digital marketing; this report from Buzzsumo is so important to me because I think it highlights trends that will continue to evolve as we make strides and evolution in digital media. 

So What Is Important to Me? --

If there was anything that was really important to me, it was the fact that Video drives at least 59% of engagement on Facebook than any other content posted. This has to be something, that I believe, anyone on Facebook needs to hop on. With things like Facebook Watch that allows you to monetize your video content, video should be a priority for anyone who wants to be an influencer, or any business trying to connect with their public on Facebook. The more engagement means the more reach your post gets, which means more visibility and awareness of your brand. You can read more about BuzzSumo's report here.