Analysis: Salesforce Digital Advertising Trends

What's going on?


So today I got an email from Social Media Examiner about a report Salesforce had done regarding Salesforce report about the future trends of Digital Advertising and Marketing. The report looked about how business gathered data, and how they used that data to message and target their audiences.

My takeaway:

So I think it's interesting that there seems to be some shift from agencies to having a creative team in-house. As someone who is a student who wants a career in digital advertising and marketing; the digital agency route was the road I wanted to take, but if the trend is to get away from that, would I be better just trying to stay with business creative teams? I also see the trend that Buzzsumo reported about the rise of video. 


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