Darnel's Digital Digest

Article 13:  So this short article from Social Media Today talks about Article 13 which is essentially the EU's copyright act that is super strict. The bill has caused a lot of outcry since it's conception in parliament which has received a lot of criticism from digital influencers, creative agencies, and even YouTube stated they would be heavily impacted by the passing of Article 13:  My takeaway: I think it's important for us to realize that most of us in the digital marketing field are going to be impacted by this. We know that our creations receive protection as a copyrighted IP, but that means that if we use a photo, graphic, or other design by someone else, under Article 13 there could be some heavy punishments. 

What's going on? So today I got an email from Social Media Examiner about a report Salesforce had done regarding Salesforce report about the future trends of Digital Advertising and Marketing. The report looked about how business gathered data, and how they used that data to message and target their audiences. My takeaway: So I think it's interesting that there seems to be some shift from agencies to having a creative team in-house. As someone who is a student who wants a career in digital advertising and marketing; the digital agency route was the road I wanted to take, but if the trend is to get away from that, would I be better just trying to stay with business creative teams? I also see the trend that Buzzsumo reported about the rise of video. 

Hello! I find it fitting that my first post is concerning engagement on Facebook seeing that my current occupation is on the side of Facebook engagement. My name is Darnel Apelu, by the way, I am a BYU student studying Public Relations with an emphasis on digital marketing; this report from Buzzsumo is so important to me because I think it highlights trends that will continue to evolve as we make strides and evolution in digital media.  So What Is Important to Me? -- If there was anything that was really important to me, it was the fact that Video drives at least 59% of engagement on Facebook than any other content posted. This has to be something, that I believe, anyone on Facebook needs to hop on. With things like Facebook Watch that allows you to monetize your video content, video should be a priority for anyone who wants to be an influencer, or any business trying to connect with their public on Facebook. The more engagement means the more reach your post gets, which m...